AdWords is a competition. You compete against other advertisers to appear in the top ad spots, and get the most clicks for the cheapest possible price.
The only way to win, is to be better than everyone else. More efficient than everyone else. More relevant than everyone else. To have a better offer and a better experience than everyone else.
The only way to be better than everyone else is to execute on every little detail – and to execute it better than everyone else.
This is why I spend so much time paying attention to small details. They are the only thing that will get you ahead.
AdWords success is only achieved through continually working to achieve small, incremental improvements of 1-2%. These small improvements eventually become the most efficient campaign, hitting the most targeted traffic, with the best possible ad copy, at the cheapest cost-per-click.
Castles are built out of bricks, and you’ve got to lay them one by one.
If you put in the same amount of time and effort as everyone else, you are only ever going to get the same results.
But if you put in that extra 1-2% every day, after even just a few weeks, you’re going to be so far ahead that they can’t catch up.
Are you sure search queries matching to the most relevant ad groups and keywords in your account?
This is one of the most overlooked optimisation opportunities I see.
Continue reading Are your queries matching to the correct ad group? The other use for AdWords search term reports.
Instagram blocks or censors the search results of hundreds of hashtags. We have assembled a list of the banned tags, and it is both strange and hilarious.
The Data Pack first released a list of Instagram’s Banned Hashtags in 2013. Since then the list of banned and censored tags has changed, and Instagram has introduced a second level of censorship.
Continue reading The Hilarious List Of Hashtags Instagram Won’t Let You Search
There are a few techniques that separate average AdWords accounts from great ones. This is one of them.
Most people don’t realise their ad groups are “leaky”. I call this “cross-matching”. It occurs when a search query can match to many possible ad groups. Most accounts I see have a cross-matching bottleneck.
Continue reading AdWords Cross-Matching – Why Your Ads Aren’t Being Triggered By The Queries You Think
This is the first in a series of posts on next-level PPC account management. AdWords is a competition, and to win the game, you need to be better than everyone you are competing against. This series of posts focuses on the techniques and methods that I have learned and developed over 10 years to achieve next-level results.
You already know that negative keywords are just as important, if not more so, than positive keywords. But I’ve noticed that most people take the same approach when adding negative keywords to an account – to run a search term report and look for low query search queries that have triggered unwanted clicks.
Continue reading “Other search terms” – Sourcing negative keywords beyond search term reports
This post is adapted from an answer I posted to this question on Reddit.
User adwordshalp was attempting to use the Ad Preview tool to take a screenshot of an ad mockup for a client proposal, but was running into some errors.
“All I want to do is see the image of what an ad would look like.”
Continue reading Create perfect AdWords ad mockups and previews using Chrome Developer Tools
I was pleased to stumble across across the photos of Vicky Navarro. Vicky’s photos capture the urban life in Mexico City through the angular perspective of a designer and architect, noticing the shapes and hard lines of the city.
Today’s featured Instagram map show’s vicky’s posts throughout Mexico and California over the last year.
Continue reading An Archictect’s Eye Of Mexico City, with Vicky Navarro
I came across Ahmet Dogan’s photos while browsing through the #CentralAsia tag on Instagram, looking for inspiration for a road trip across the “-stans” later this year.
Ahmet’s incredible landscapes opened my eyes to the beauty of a country that I barely knew existed a year ago. Thanks to Ahmet, I am more than excitd to experience Kyrgyzstan for myself.
Ahmet mostly posts superb landscapes from the region surrounding Kyrgyzstan’s capital, Bishkek, but the map of his photos over the past year documents his trips across the country. He also seems to have a thing for squirrels.
Follow @ahmetdogankg on Instagram, and build your own Instagram map widget for your blog or website.
Continue reading Ahmet Dogan’s Gorgeous Photos From Kyrgyzstan
NOMADasaurus is the blog and adventure saga of photographer Alesha Bradford and writer Jarryd Salem. The couple have been travelling together since 2008, and writing about their journey since 2014, covering an impressively diverse collection of destinations.
Today’s featured Instagram map traces Jarryd and Alesha’s Instagram journey in 2015, beginning in South East Asia, before heading north through China, and across Mongolia and Central Asia before landing in Eastern Europe at the end of the year.
Continue reading NOMADasaurus’ Epic Journey Across Asia
I have a fascination with unfamiliar places. My curiosity is sparked by anywhere that seems foreign, and unknown – and places don’t get much more unfamiliar than North Korea.
EverydayDPRK is a collaboration between several photographers and Instagrammers with access to North Korea, including @drewkelly, @sunbimari, @andrea_uri, @simonkoryo and @soominee – a mix of university teachers, travel professionals, and delegate to the DPRK – who share photos of everyday life inside the secretive state.
Continue reading @EverydayDPRK – A Map Of Instagram Photos Inside North Korea